Max Crace

Max’s musical prowess brought him to Austin in 1980, but his evocative photography and graphic design has enabled brands like Fender, Roland, Gretsch, Gibson and Marshall to find just the right images to showcase their artists and products the world over. After pulling away from playing live Max found himself as a studio owner, engineer and producer, and doing more photography featuring such legends as Keith Richards, Jeff Beck, Ronnie Wood, Carlos Santana, Joe Satriani, Terry Bozzio, Steve Lukather, Willie Nelson, John 5, Jimmie Vaughan, Billy Gibbons, and of course his good friend Eric Johnson, among many, many others including newer artists such as Gretchen Menn.

We are excited to share but a small selection (for now) of images from Max’s truly massive archives of photos. We selected these images in celebration of what we at [GTR] have affectionately coined the Ah Via Musicom (Slight Return) Tour. Max’s images are also available as custom prints for the discerning collector. See more of his work and contact him at

Eric Johnson with his 1964 Gibson “reverse” Firebird, at Saucer Studio in Austin, Texas, November 2012. Photograph by Max Crace.
Eric Johnson with a 1957 Fender Stratocaster, at Max Crace Studio in Austin, Texas in 2001. Photograph by Max Crace.
Eric Johnson with his 1959 Les Paul, nicknamed “Buddy” from the original owner’s name inscribed on the pickguard. Photographed at Max Crace Studio in 2000.
Eric Johnson and one of his Fender EJ Signature Rosewood Stratocasters pictured with his vintage ’57 Ford Thunderbird in Austin, Texas, July 2009. Photograph by Max Crace.
Eric Johnson with his 1957 Fender Stratocaster and a few of his Marshalls, shown in the tracking room at Saucer Studio in Austin, December 2011. Photograph by Max Crace.
Eric Johnson with one of the prototypes of his Signature Thinline Stratocaster, photographed in August 2017 at Max Crace Studio.
Eric Johnson with his 2018 Fender EJ Signature Stratocaster Thinline, shown at Saucer Studio in October 2017. Photograph by Max Crace.


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